When it comes to sharing content on social media the prospect of having enough to say can get overwhelming. You may only have one new press release to share and you don’t want to send your audience to sleep by posting out a repeating message over and over again. Thankfully there is a lot more life in your press release than you might expect, here are 7 easy steps to refurbish your construction business’ social media

Refurbish Your Construction Business’ Social Media

Follow the twitter stream to see how you may choose to get the most from your content:

Phase 1:

Below is as example of a typical message that may appear on a construction business’ social media account, following the post of a recent news story, published directly from the original website. It ticks all the boxes in terms of image, use of @ to increase share potential with partners, #hashtags and the link to the post itself.

Phase 1 of Refurbishing Construction Business Social Media

Phase 2/3/4/5 

The choice is yours but create 3 or 4 further tweets that appear to look new but still point towards the original content or website you were promoting in the previous social media message. Online tools such as Canva are perfect for this. As before it’s important to leverage the accounts of other companies.

Phase 2 of Refurbishing Construction Business Social Media

Phase 6:

To really utilise the post content and the new graphics, create a short video to pull everything together:

Phase 3 of Refurbishing Construction Business Social Media

iMovie for Mac is ideal tool for loading your images, inputting transitions and possible a backing soundtrack to create an effective piece of marketing collateral efficiently.

Phase 7 Refurbish your Construction Business’ Social Media:

At this point you might feel you have exhausted the current piece of content. Think again.The good and the bad side of using twitter as a marketing channel is that the response to your content can vary based on the time of day or the day of the week.

This time element makes it a lot more acceptable to share previous tweets again later in the week, or month and give the perception of sharing something new with a different audience or a timely reminder to those who may have overlooked it the first time.

You can achieve this quickly and efficiently by using an automation tool like Buffer. Use the tool to re-schedule the great construction business social media content you just shared for the following week, or a specific date and time in the calendar

Refurbished Construction Business Content

As you can see Social Media is a great way to refurbish and recycle your best construction business social media content. Turn a case study, press release or case study into a fresh glass of knowledge with a new image, headline, and text. To get all the essential goodness from your post make sure you share each with your partners, who will share content that looks new and informative.

Hopefully these tips will give your some inspiration on how to give make you existing and new construction business social media look as a good as new. Use this process time and again to raise your business profile and the awareness of your most valuable content.

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